Bidfood

Bidfood Polska is a leading foodservice distributor in Poland, providing comprehensive solutions to the HoReCa (Hotel, Restaurant, Catering) sector. As part of the international Bidcorp Group, Bidfood combines global standards with deep local market knowledge, offering a wide selection of food products, semi-finished products, beverages, and catering equipment.

At 2018 Bidfood operated an off-the-shelf e-commerce solution, but its lack of flexibility and slow development cycles quickly became a bottleneck. They couldn’t adapt fast enough to meet growing B2B demands. The platform lacked essentials like easy to use reordering, smooth mobile access, and smart recommendations—pushing clients back to phone orders. This drove up operational costs and reduced satisfaction. Bidfood needed a scalable, adaptable platform that could evolve quickly and integrate deeply with their operational systems.

Together, we:

• Mapped critical user flows and business needs
• Designed features like dynamic pricing and customer-specific catalogues
• Identified and launched an MVP in just 3 months
• Gradually migrated traffic, iterated fast based on feedback

Within 9 months, Bidfood fully transitioned to the new platform and released iOS and Android native applications - faster, smarter, and built to grow.

A seamless experience, whether on desktop, tablet, or mobile—any size, any device.

• 600%
  Increase in online sales within three years from launch.
• 80%
  User stickness (WAU/MAU; stabile since 2023)
• 30%
  Conversion rate.
• +42%
  Session count growth in a year (Apr'24 vs Apr'25)
• 60%
  Mobile application adaption rate.
• +24%
  Engagement increase thanks to custom ML recommendation system.